Northern Arena’s SQUAD debuts in Europe on Sony Pictures Television’s channels

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Northern Arena, a leader in esports and video game TV production in Canada, announces that it is partnering with Sony Pictures Television (SPT) to broadcast its flagship show, SQUAD, in its European debut.

From March 2020, SQUAD will air in Poland, Romania, Hungary, Bulgaria, Czech, Slovakia and Adria Region on Sony Pictures Television’s lineup of channels. These include AXN Black, AXN Now, AXN Spin and VIASAT6.

There are millions of gaming and esports fans residing in Eastern Europe, and the number is only continuing to grow. SQUAD’s collaboration with SPT aims to capture this growing audience by delivering what esports fans have come to expect on a format that appeals to the mainstream. Since making its debut on Super Channel’s GINX Esports TV Canada in September, SQUAD has swiftly become one of its flagship shows thanks to its electric personalities and insightful viewpoints.

SQUAD is an hour-long esports and gaming culture show presented by fun, enthusiastic, knowledgeable gamers with hard-and-fast opinions… not to mention the gaming skills to back them up. Along with a colourful, rotating lineup of guests that includes esports professionals, game developers, and streamers, SQUAD recaps esports events, breaks down amazing plays, discusses hot topics in the world of gaming, and previews upcoming games.

Carl-Edwin Michel, Founder and CEO of Northern Arena and Executive Producer of SQUAD commented: “Northern Arena and the SQUAD family are thrilled about this great collaboration with Sony Pictures Television. We want to set the standard for esports content in Canada and around the world by producing and telling compelling esports stories with high production value. We think that Sony Pictures Television and its AXN channels are the perfect place for Eastern European gamers and non-gamers to see what our community is all about.”